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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Accessible to those who don't know the area but have heard the terms, but still something to offer those with a working familiarity with these tools as well. Yes, some of it's a bit corny in its "author banter" but not always, and not too much; yes, it's a bit network-y for those of us who hate that, but not offensively so and it recognises we hate that. Doesn't let us off the hook, mind you, but that's probably a good thing too.
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