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Development Communication : reframing the role of the media
Development communication is the process of intervening in a
systematic or strategic manner with either media (print, radio, telephony, video, and the Internet), or education (training, literacy,
schooling) for the purpose of positive social change. In development Communication top media scholars explore the details of communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. the reframing stresses the power of grass-roots movements and "bottom-up" approaches that challenge the status quo and "top-down" focus of previous approaches.
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