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introduction to business data mining
the intent of this book is to serve advanced undergraduate and graduate classes presenting data mining. Data mining is a very useful topic, applying quantitative analysis to large-scale data made available through recently developed information technology. Each of us has tought such material, and we both have extensive experience in quantitative analysis in business. This book cover the fundamental concept of data mining, to demonstrate the potential of gathering large sets of data and analyzing these data sets to gain usefull business understanding. This books organized the material into four parts, part I introduces concepts. Part II describes and demonstrate basic data mining algorithms. Part III focus on business applications of data mining. Part IV presents developing areas, including web mining, text mining, and ethical aspects of data mining.
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