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Service is front stage: positioning service for value advantage
This book is an account of the definition of services based on the separation between back-stage and front-stage activities. Services deal with the front-stage interactions; production and manufacturing with the back-stage operations. This idea is simple but powerful. It will be shown that it is the best way to explore the variety of existing services -- from industrial to professional-- and the related management issues. It should become clearer why quality, productivity and flexibility issues are so specific in services.
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