Public Relations Campaigns: An Integrated Approach | Perpustakaan Kementerian Komunikasi dan Digital Republik Indonesia

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Public Relations Campaigns: An Integrated Approach

Luttrell, Regina M - Nama Orang; Capizzo, Luke W - Nama Orang;

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

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Perpustakaan Kementerian Komunikasi dan Digital 659.29 LUT p

20240103

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Informasi Detail

Judul Seri: -
No. Panggil: 659.29 LUT p
Penerbit: California : Sage Publications., 2022
Deskripsi Fisik: 302 hlm.; ilust.: 23 cm
Bahasa: English
ISBN/ISSN: 9781544385587
Klasifikasi: 659.29
Tipe Isi: text
Tipe Media: unmediated
Tipe Pembawa: other (unmediated)
Edisi: -
Subjek: Hubungan masyarakat
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Regina M Luttrell

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