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Social Media and Public Relations : eight new practices for the pr professional

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… unite communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.231 BRE s

Penerbit

Canada : Pearson Education International., 2012

Deskripsi Fisik

ix, 166 hlm. : ilus. ; 23 cm.

Bahasa

English

ISBN/ISSN

9780132983211

Klasifikasi

302.231

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

other (unmediated)

Edisi

1

Subjek

Public relations
Social Media

Info Detail Spesifik

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Pernyataan Tanggungjawab

Breakenridge, Deirdre K.

Versi lain/terkait

Lampiran Berkas

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