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Winning the Future: Marketing and Entrepreneurship in Harmony

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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses. Readership: Entrepreneurs, Executives, Professionals, Government and public-sector related officers, academics and researchers who are interested in marketing and entrepreneurship.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 KOT w

Penerbit

New Jersey : World Scientific., 2021

Deskripsi Fisik

xiv+273 hlm.; ilust.:

Bahasa

English

ISBN/ISSN

9789811221712

Klasifikasi

658.8

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

other (unmediated)

Edisi

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Subjek

Pemasaran
Manajemen pemasaran

Info Detail Spesifik

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Pernyataan Tanggungjawab

Philip Kotler

Versi lain/terkait

Lampiran Berkas

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