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Influence, New and Expanded : The Psychology of Persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

153.852 CIA i

Penerbit

New York : Harper Business., 2021

Deskripsi Fisik

xix+567 hlm.; ilust.; 23,5 cm

Bahasa

English

ISBN/ISSN

9780062937650

Klasifikasi

153.852

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

other (unmediated)

Edisi

Ed. Revisi

Subjek

Psikologi
Persuasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert B. Cialdini

Versi lain/terkait

Lampiran Berkas

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