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This handbook provides a single reference resource for communication for development and social change. Increasingly, one considers communication to be crucial to effectively tackle the major problems of today. Hence, the question being addressed in this handbook is, is there a right communication strategy? Perspectives on sustainability, participation, and culture in communication have changed…
Buku ini mengkaji dalam dimensi kualitatif realitas sosial yang dibentuk oleh media massa, khususnya iklan televisi. Buku ini sekaligus merupakan koreksi atas gagasan konstruksi sosial (atas realitas sosial) Berger dan Luckmann dengan mengetengahkan faktor media massa yang luput dari pembahasan keduanya
Given the scope and diversity of the field of media effects, finding an organization scheme for the range of chapters was one of the more challenging aspects of this project. Our thinking on this front was guided by an attempt to group material based on critical issues related to the study of media: conceptualization of key process elements, the societal and individual factors involved in the p…